Jeep Scores Direct Hit With Call of Duty MW3 Video

November 8th, 2011

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AutoBlog reported that Jeep’s latest ad campaign scores a direct hit with its ”Toughest Vehicle in the World” campaign.
Apparently a big overlap between Jeep Wrangler buyers and those gamer addicts who worship the world’s most popular video game franchise on the planet: Call of Duty.  Jeep’s latest campaign puts its Wrangler model  into the franchise’s latest version of Call of Duty: Modern Warfare 3, which went on sale this week. It’s not the first time that Jeep and  Call of Duty have joined forces.  Previously, Call of Duty: Black Ops also featured a Jeep. The advertisements for this newest campaign on television (and on the Web)  appear as movie trailers for Modern Warfare 3, while all print ads (including billboards) simply feature the Jeep inside Call of Duty’s violent world.

During World War II, the Jeep played a major role in transporting personnel, so this co-branding is a perfect fit. For gamers, it’s almost like subliminal advertising. For you non-gamers, it simply places the Jeep an alternate environment in order to display it’s “toughness.”

The slogan, “Toughest Vehicle in the World… any World” is very clever and sets this ad campaign apart from all others.

Will we see more Jeeps on the road in the coming year?

Shameless ad plug of my own: Are you looking for the best auto wax and polish available? Check out Mac’s Wax care care products!

There’s a different side to the Jeep story though; some of the more nature-loving Jeep fan base may not be warming to the whole warfare association thing, but that’s probably not enough to get them out of their Wranglers anyway. (<—I left this great pun in and hope AutoBlog forgives. It was just too good to edit out.)

So….according to numbers supplied by Chrysler, nine million people play Call of Duty every day. That’s a larger audience than the combined Bill O’Reilly/ Rachel Maddow opposing politics crowd. This makes this deal an absolute Normandy Invasion for Jeep.  Chrysler enters into the real world with a special edition Call of Duty: MW3 Wrangler that will sell at a premium.

Check out the cool ad…. and see you next week?

Mac: The BigBlockBlog.com

For the best detailing products and auto wax, please visit Macs-Wax.com !

The Long Hiatus From Mac’s Wax & Big Block Blogs Ends

July 6th, 2011

I had some other outside gigs to attend to and while my Mac’s Wax website stayed up and wax and polishes continued to sell very well!

After two years, I have yet to receive a single complaint from my customers about my waxes, polishes, waterless car wash and wax and interior and exterior dressings. I suppose this is because I carefully chose and tested my suppliers and chemists’ offerings prior to creating my line-up.

And I am about to unveil a few new products that will enhance your car care experience. The inconvemience of hard paste waxes and oily, messy interior dressings are being replaced with easy-to-use products that work very well!

My “Green Lightning” waterless car wash and wax truly is a best kept secret. If you try it once, you will never go back to anything else!

If you are environmentally conscious, then Green lightning will save hundreds of wasted gallons of water per wash. That snowballs into literally thousands of gallons saved every year! And your car will thank you for it too. (Ever considered where all that water goes after it enters the vents and cracks, seam in the body? It very often creates rust pockets.)

Green Lightning waterless car wash & wax

I am working on my next Big Block Blog entry and will be posting it soon. Until then, happy driving to all!

July 9 is now Collector Car Appreciation Day

May 11th, 2010

Well, it’s about time we classic car owners got a day!

This is great news for all who toil over their classic cars and pay big bucks to keep the aftermarket parts market in the black.

How can government ever pass laws against our hobby now that we actually have a day to commemorate the rich automotive history of the US automakers and we the people – the car owners – who have preserved these prizes?

Here’s the skinny:

  • July 9 is now Collector Car Appreciation Day.
  • SEMA gets U.S. Senate to declare the new day of recognition.
  • The new day will be commemorated by “car cruises, club gatherings, and other educational events” that SEMA will spearhead nationally.

WASHINGTON — Get to the Hallmark store for this one: July 9 is now Collector Car Appreciation Day. The U.S. Senate passed a resolution declaring the new day of recognition, spurred on by the Specialty Equipment Market Association (SEMA) and its Automotive Restoration Market Organization.

The organizations said they asked for the government resolution “to raise awareness of the vital role automotive restoration and collection plays in American society.” Senators Jon Tester (D-Mt.) and Richard Burr (R-N.C.), both members of the Congressional Automotive Performance and Motorsports Caucus, put Senate Resolution 513 on the docket.

My '72 is somewhere in NY right now and I'm sure she's happy about the news!

My '72 is somewhere in NY right now and I'm sure she's happy about the news!

The new day will be commemorated by “car cruises, club gatherings, and other educational events” on July 9 that SEMA said it will spearhead nationally.

If you own a muscle car, classic Euro touring model, or any old “clunker” (as the Obama administration calls ‘em), be sure to get ‘em out there this July!

Let’s not let this day ever become another “Arbor Day” or other forgotten day on the calendar!

Sorry about the delay since my last post. I had a deadbeat landlord who allowed my home to go into foreclosure! Then I had the fight, the 90-day federal mandated stay (mwaaaah- ha-ha!) but then the necessary move to another house.

macswax_purplered
Here’s the Mac’s Wax product of the week: everything!
Yes, everything on the website is on sale! It’s spring: get out and wax your car!

What We Lost in the Clunkers Program

November 1st, 2009

Lot’s of people think it was a total success.

But if you’re an American muscle car enthusiast, the Obama “Cash for Clunkers” program was not a good as it sounded.

First, as you may have read, many new car sales were for imports, in fact, I’ve read it was almost 85%! This means all those profits zipped across the oceans to Germany, Japan, Korea and France. Not good.

Next, recent numbers exposed the sadder part of this wonderful deal: it cost taxpayers $24,000 per car sold! That is absolutely ridiculous! And people are congratulating each other and the president for that?

Finally, let’s take a look at the toll it took on our potential resto projects. What will our kids find and rebuild as we did when we were kids? There are 700,00 old cars out of circulation now, but the list below is the saddest part of all of this:

1,611 Mustangs were crushed – (one of them was an SVT Cobra and many were GTs)
2 Roush-equipped Stage 3 F-150 trucks are gone.
2 Chip Foose resto-mod F-150s. (Are you kidding me???)
3,000 Thunderbirds (some were Super Coupes and Turbos – even an ‘05 2-seater!!!)
107 Ford Taurus SHOs  (Special Vehicle Ops at Ford are probably sick over this!)

But let’s look at the General!
131 Chevy Corvettes! (34 of which were ‘verts. Who could crush a Vette? Are these people NUTS???)
1,000 Camaros (1984-2000 – Think we lost any IROC Zs? I certainly do.)
1 Buick GNX -  A collector’s prize…gone.
1 20th Anniv. Trans Am (plus hundreds more F-body Ponchos!)
61 Fieros

This is really bad: it really saved the planet and juiced our economy didn’t it?
I am so pleased with Obamas performance thus far. (Not.)
1,000 Camaros are crushed… and unemployment is about to hit 9.9% as I write this.

I’ll be back next week!

Modern Survivalist: The world is changing. Maybe we should all prepare for “different times”?

I recommend this site.

I recommend this site.

“Muscle Car Fast”?

July 6th, 2009

Misguided devotion killed the whole concept.

I remember the first thing I did when I purchased my first muscle car. It was a 1968 Pontiac GTO convertible with a 400 cid, 4-speed Hurst and not much else. It had been repainted in ’69 Carousel Red — the same color you see on most ’69 Judge models. The day I took hold of the title, that poor car was headed for the slaughterhouse. Poor thing.

69pongto

This is a '69 convertible Judge, but you get the idea. Right?

It was in 1974, and we’d just come off a major gas shortage for the first time since WWII. Some of us young people claimed that oil tankers were sitting off the coast of the US, just waiting for the price of gasoline to go up another ten-cents, so they could earn millions more on their deliveries. True or not — we all had to curb our driving for several months and purchase smaller quanities of gas on odd or even days….depending on your IQ.

When I bought this Goat, the seller owned a body shop in Salem, MA. He didn’t do much collision work, but rather spent his days fixing wrecked muscle cars, painting them-up and selling them for profit. I remember he had several mid-60s Vettes in his yard; I wasn’t interested, I wanted a GTO. It may have had a bent frame, but I didn’t care,  nor did I ask — as long as it was a GTO.

But this guy recognized the value of a GTO with better gas mileage, so he bastardized the car with a two-barrel carb and a set of highway gears that were absolutely maddening at best. He advertised it as a gas-saving muscle car and I took it — hook, line and sinker. All for 800 bucks, by the way.

The first thing I did was purchase a set of rear air shocks. I ran the long plastic lines to the rear bumper where I placed the valve stem, making it easier to raise or lower the rake of the GTO. (But who would ever lower a muscle car in 1974???)

Soon, I was cruising town in a jacked-up ’68 GTO — with a set of polyglas, 75-series whitewalls and PMD hubcaps.

Yikes. Did I really do that?

Within a few weeks, I had saved enough to buy a used set of deep-dish Cragar SS chromed wheels and a set of G60-14 tires with raised white letters  – just for the rear, of course. (Ouch again. While this was better than the whitewalls, I still had the steel wheels with PMD hubcaps on the front!)

I forget how long I drove the car that way, but I remember that those front wheels and caps finally gave-way to a set of Rally IIs and two 70-series raised white tires. (Thank God.)

Driving in a jacked-up GTO was not exactly an experiment in Euro-style touring. The front seats were so angled that you’d have to brace your feet against the firewall at hard stops. (Who ever heard of seat belts back then? We used to hide them under our seats!) I cringe when I think of the weight transfer to the front suspension now. No wonder it handled like a tobogan.

All of this did nothing to enhance the performance of this poor, poor GTO. Until I found a set of 4:11 gears. Suddenly, and despite the 2bbl. carb, I had one of the faster muscle cars in town. But those gears weren’t for a kid who enjoyed cruising with his girlfriend on a Saturday night, they were for trucks or weekend warriors at New England Dragway. But I didn’t care….my car was fast and looked fast too.

The police seemed to notice this as well.

If not for the fact that my teenage flame was a police captain’s daughter, I would have lost my license within the first year.

During my first few weeks with the new set-up, I beat some cars that had always beaten me in the past. Word got around – I became respected by my peers. That may have been a total of a dozen kids or so. But the problems outweighed my perceived success. I was getting about 8 MPG, my air hoses kept melting on my exhaust pipes and as such would lower the rear fenders onto my fat rear tires, causing massive amounts of tire smoke and grooves in the tread. Then one day, the two Cragar rims decided to walk home on Rt. 128 — wrong lug nuts. The lug bolts had all sheared off.

But there was so much more to do to the car to make it “right.”

One guy in town had installed a wiper fluid pump in his trunk. At the flip of a switch, he’d pump Clorox onto his tires at a stoplight and smoke his Z28 outa there like nobody’s business. Gee, I needed that too.

Then there was the coveted 4-barrell Holley and Edelbrock intake manifold. I just needed to burn even more gas!

Then I wanted to cut out my blocked scoops, purchase Ram Air intake parts and give the car that 5HP of additional boost from the cooler air.

Luckily, I never accomplished any of the above. I seems the gas expense was guzzling most of my weekly paycheck.

But the funny thing is, it was all fun. I’m glad nobody ever got hurt, because our cars were often pretty unsafe, but it sure was a ton of fun. I’ll never forget cruising in that car…my girl by my side and The Beach Boys or Aerosmith cranking out of 5″ K-Mart speakers.

Later that same year, I went to a Pontiac dealer and ordered a 1975 Trans Am. In those days, Trans Ams were special order only and not stacked on the dealer lots. Mine was ordered on Halloween night 1974 and arrived a few days before the end of 1974.

The Trans Am didn’t have the raw power of my old ’68 GTO, but man did that car hug the road! I had more fun in that T/A than any other car I’ve ever owned.

Euro-style handling is a lot more fun when you’re a cruisin’ idiot like me.

See you next week!

macswetcherry_16ozThis week’s Mac’s Wax of the Week is my Wicked Cherry Wet Wax, available at Macs-wax.com. It smells like cherry…it’s pink…and it’s wet.  Nice, huh? But seriously, my Cherry Wet Wax has pure carnauba wax and some polymers we call WetGloss. The stuff is incredible and inexpensive too!

A New American Car Company Emerges from the Rubble

June 18th, 2009

An all-new American car company, backed by Texas billionaire  T. Boone Pickens and headed-up by former Mazda designer Tom Matano plans to build  environmentally friendly vehicles in  Louisiana.

According to their press release, V-Vehicle Company, or VVC,  which is headquartered in San Diego, will begin assembling new cars in Monroe, LA.  The project is slated to create over 1,400 direct jobs at an average annual salary of nearly $40,000, plus benefits, as well as a capital investment of at least $248 million.

At the company’s website, founder and CEO Frank Varasano said production could begin in 15 months.

“VVC will produce a high-quality, environmentally friendly and fuel-efficient car for the U.S. market,” the statement said. “The goal of the company is to provide the American buyer greater product value and a superior automotive experience.”

Louisiana Gov. Bobby  Jindal said, “What we are here to officially announce today is not a typical economic development project.  Most business recruitment projects for the state involve large, long-established companies building another plant similar to one they already have – similar to facilities that other companies in their industry already have. Those are great projects and we appreciate the jobs they provide, but today’s announcement is different.

LA Gov. Bobby Jindal announces the opening of VVC in Monroe.

LA Gov. Bobby Jindal announces the opening of VVC in Monroe.

“Today, we are here to announce that through quick, aggressive action to pursue a transformative opportunity, we have a chance here in Louisiana to re-energize the entire U.S. auto industry. Indeed, this project also has the potential to transform the entire Monroe area, and this project could be a game changer for the economy of Northeast Louisiana.

VVC, as the company is also called, “wants to reestablish American leadership in the global automotive industry,” according to a Louisiana Economic Development (LED) info-sheet.

V-Vehicle was founded by ex Oracle Corp. executive VP Frank Varasano and is definitely not struggling to gather funds; it’s being financed by well-known California venture capitalists—including some also backing Fisker Automotive (Silicon Valley firm Kleiner Perkins Caufield & Byers)—along with T. Boone Pickens.

We haven’t yet seen pictures of the vehicle, but we do know that it was designed by Tom Matano, the ‘father’ of the original Mazda Miata. Matano also worked on the RX-7 and 929, and held positions at General Motors and BMW prior to that. He has most recently served as director of the school of Industrial Design at Academy Art San Francisco.

Construction and retooling for the 425,000-square-foot, former GM plant will begin later this summer.

This week’s Mac’s Wax product of the week is Mac’s BANANA CREME WAX! It’s creamy!

Mac's Wax: BANANA WAX with carnauba!

Mac's Wax: BANANA WAX with carnauba!

It’s waxy! It’s yellow! It smells like banana! (Do not drink.)